Bella Archer
Senior Art Director
New York City 
About
bellaarcher9@gmail.com
+1 650 762 4014



NYFW Runway / Lookbook 
5000 Labs 
Set / Physical Art Direction
September 2024

I led set design, poster design, and concept for the 5000 Labs NYFW SS25 runway show, staged at Marble Cemetery. The concept played on contrast: punk and new, macabre and alive, using the historic cemetery setting to push against the show's contemporary energy. 

I took the work from concept through CAD rendering to on-set direction, leading a fabrication team to build the runway and set. The show was covered by Vogue Runway and Hypebeast.








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