Senior Art Director, Brunch
Sept 2024 - Present
Footwear and apparel brand by Joshua Sitt (Madhappy founder).
Joined as the founding creative, partnering with founders to establishing the brand's first visual identity, typography, and art direction, increasing sales by 220% and social engagement by 300%.
Directed 30+ 360 campaigns on set with freelance creatives across image, video, motion, OOH, to retouching and layout design, pacing one campaign a week while managing multiple projects at once.
Executed full creative development for brand collaborations with NY Yankees, Sanrio, Ritz Paris, and HBO, translating high-level direction into cohesive creative across digital, social, OOH, and print.
Associate Art Director, PwC Experience Center
May 2022 — Sept 2024
Boutique design agency acquired by PwC.
Concepted and pitched moodboards, ideas, and 360 campaign work for global luxury / lifestyle clients across digital, social, print and experiential touchpoints, winning 10+ pitches
Led full campaign development and execution, with on-set art direction across 5+ projects, collaborating with photographers, directors, and creative partners from brief through post production.
Jr. Art Director, Struct Club
Jan 2020 — Apr 2021
Female-founded fitness apparel company.
Built the brand’s foundational visual system, spanning art direction, logo design, & typography.
Solely led visual direction, from on-set direction to campaigns to casting to drive sales by 200%.
University of Southern California
B.S. Industrial Design
Los Angeles, CA2018 - 2022
Fontaineblea des Ecoles D’Arts
Design Resident
Paris, FR
2024
+1 650 762 4014
bellaarcher9@gmail.com
ig @bellaarcher___
New York City