Senior Art Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
A Day at Amber Waves
Amber Waves, Brunch, Hamptons Magazine
Creative, 360 + Editorial
September 2025
Client: Amber Waves Farm
Creative Direction: Bella Archer
Photographer: Von Cajina
DP and Editor: Day El-Wattar
Producer: Arlette Tebele
Social Coordinator: Cami Miles
Talent: Katie Baldwin, Amanda Merrow
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I concepted and led creative for a collaboration between Brunch and Amber Waves Farm, a beloved Amagansett institution, created for Hamptons Magazine. The goal was to solidify Brunch's place as a Hamptons longstander by partnering with one.
Shot in a docustyle approach, the campaign follows the farm's founders, Katie and Amanda, on their farm, trading a styled narrative for real authenticity.
The partnership earned coverage in Hamptons Magazine and helped Brunch build genuine standing with the farm's own loyal, culturally connected following.