Bella Archer
Creative Director
New York City 

About
bellaarcher9@gmail.com
+1 650 762 4014

A Day at Amber Waves 
Amber Waves, Brunch, Hamptons Magazine
Creative, 360 + Editorial
September 2025

I concepted and led creative for a collaboration between Brunch and Amber Waves Farm, a beloved Amagansett institution, created for Hamptons Magazine. The goal was to solidify Brunch's place as a Hamptons longstander by partnering with one. 

Shot in a docustyle approach, the campaign follows the farm's founders, Katie and Amanda, on their farm, trading a styled narrative for real authenticity. 

The partnership earned coverage in Hamptons Magazine and helped Brunch build genuine standing with the farm's own loyal, culturally connected following. (Credits under images)

Client: Amber Waves Farm 
Creative Direction: Bella Archer
Photographer:  Von Cajina 
DP and Editor: Day El-Wattar
Producer: Arlette Tebele
Social Coordinator: Cami Miles 
Talent: Katie Baldwin, Amanda Merrow