Boat Shoe
Brunch
Creative Direction
May 2026
Shaped the full creative vision for the Boat Shoe for Brunch, a footwear brand in NYC started by Madhappy founders. I led campaign conception, pitching, to casting and location to on-set direction to final retouching.
Client: Brunch
Creative: Bella Archer
Photographer: Shana Trajanoska
Photo Assist: Ji Lin
DP: Andrew Skalak
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Producer: Alana Powell
PA: Justin Lao
BTS: Spencer Sisselman
Graphic Designer: Adam Delisi
Talent: Maximus Rogers, Noah Tumtorao, Audrey Billingsley, Gemma Perez