Creative Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
Coast to Coast Rivalry
NY Yankees, LA Dodgers, Brunch
Creative, 360 Campaign
Sept 2026
Client: Brunch, MLB (Dodgers + Yankees)
Creative: Bella Archer
Photographer: Yanran Xiong
Photo Assist: Takahasi Lin
Stylist: Alana Powell
Producer: Bella Sill
Social: Hannah Detwiler
Talent: Daisuku Hidaka, Madison Contento
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I led full campaign creation and creative direction for the NY Yankees / LA Dodgers / Brunch collection, sold at Yankee Stadium, Dodger Stadium, and the MLB Flagship Store on Fifth Avenue. I worked closely with the Yankees / Dodgers creative teams to navigate licensing approvals, brand guidelines, and lead creative throughout.
The "Coast to Coast" rivalry concept follows a guy and girl, each dressed in their respective team's gear. Our goal was to solidify Brunch as a NY staple, but also to expand our audience to LA.
This is my second collab with the NY Yankees, and this collection releases next week.
Last collection sold out within an hour of launch, and on opening day was featured on the Yankee Stadium jumbotron alongside collabs from Ralph Lauren, Madhappy, and Fear of God. It was also covered by Hypebeast, Hypebae, WWD, and Footwear News.