Hello Kitty Collection
Sanrio, Brunch
Creative Direction
March 2026
Client: Brunch, Sanrio
Creative: Bella Archer
Photographer: McGuire McManus
DP and Editor: Andrew Skalak
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Set Design: Helene Helleu
Producer: Cassidy Campbell
Graphic Designer: Adam Delisi
Talent: Makayla Oas
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Shaped the full creative vision for the Hello Kitty Collection for Brunch and Sanrio.
I led campaign conception, pitching, to casting and location to on-set direction to final retouching. The campaign resulted sell-out of product within 5 minutes. Images featured in OOH in Hello Kitty World in Tokyo and on all Sanrio social channels.