Senior Art Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
Leaving the City
Brunch, Fall Collection, Store Opening
Creative, 360 Campaign
September 2025
Client: Brunch
Creative Direction: Bella Archer
Photographer: McGuire McManus
DP: Day El-Wattar
Editor: Andrew Skalak
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Producer: Annika Greenig
Social Coordinator: Cami Miles
Talent: Cash Gray, Caroline Bristow
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I led creative for Leaving the City, Brunch's Fall campaign and the brand's first deliberate push to engage men alongside our traditionally women-skewed audience.
The campaign follows a young couple on a fall getaway to the Catskills, with casting built specifically to bring men into the frame.
Assets ran across social, digital, and a window wrap installed at our SoHo pop-up on Prince St to mark the temporary store's opening. Ahead of the pop-up's opening, the installation alone drove 400 unique QR code scans directly from the window.