Creative Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
Spring Edit
General Mills Cereal and Brunch
Creative Direction
July 2026
Client: Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch, Brunch
Creative Direction: Bella Archer
Photographer: Yanrang Xiong
Photo Assist: Tahashi Lin
Stylist: Alana Powell
Style Assist: Bella Sill
Social: Hannah Detwiler
Talent: Sele Smith, Dylan AbernathyMatilda Djerfjas Javeri, Jada Reese
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I led creative for the Djerf Avenue x Brunch collaboration, from concept through campaign execution. The goal was to expand Brunch's audience into Sweden and build international recognition. I pitched her directly on the creative campaign and led it from there.
The campaign, The Spring Edit, is shot in studio, using a palette reminiscent of Sweden and springtime to spotlight the soft, feminine lightness of Matilda’s personal brand. She is shown styling in different way.
The campaign ran as OOH in SoHo and was co-promoted across both her personal channels and Brunch's. The collection drove 28% of its sales from European countries.