Senior Art Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
Spring Edit
Djerf Avenue and Brunch
Creative Direction
March 2026
Client: Matilda Djerf, Djerf Ave
Creative Direction: Bella Archer
Photographer: Shana Trajanoska
Photo Assist: Ji Lin
Stylist: Maren Taylor
Style Assist: Kayla Gaudette
MUA: Carolina Benita
Producer: Alexander Petersson, Joshua Sitt
Social Coordinator: Jackie Maruffo
Talent: Matilda Djerf Matilda Djerfjas Javeri, Jada Reese
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I led creative for the Djerf Avenue x Brunch collaboration, from concept through campaign execution. The goal was to expand Brunch's audience into Sweden and build international recognition. I pitched her directly on the creative campaign and led it from there.
The campaign, The Spring Edit, is shot in studio, using a palette reminiscent of Sweden and springtime to spotlight the soft, feminine lightness of Matilda’s personal brand. She is shown styling in different way.
The campaign ran as OOH in SoHo and was co-promoted across both her personal channels and Brunch's. The collection drove 28% of its sales from European countries.