Spring Edit
Djerf Avenue and Brunch
Creative Direction
March 2026
Secured and led the Djerf Avenue x Brunch collaboration end to end, from partnership development and creative concept through on-set direction to retouching, to lockup design and OOH design. Appeared on an OOH in SoHo. (Credits under images)
Client: Matilda Djerf, Djerf Ave
Creative Direction: Bella Archer
Photographer: Shana Trajanoska
Photo Assist: Ji Lin
Stylist: Maren Taylor
Style Assist: Kayla Gaudette
MUA: Carolina Benita
Producer: Alexander Petersson, Joshua Sitt
Social Coordinator: Jackie Maruffo
Talent: Matilda Djerf