Bella Archer 

is a senior designer, 
art director, and a really 
zesty human. 






Work

  1. Bandits x Asics: Campaign
  2. Tarpley: Lookbook, Campaign
  3. 5000: Lookbook, Runway
  4. Dauphinette: Ads + Storefront
  5. The Met: Exhibit Assets
  6. Smile 2: Launch Campaign
  7. Lucija Sila Kejar: Launch Lookbook
  8. Olipop: Cheeky Campaign
  9. Les Écoles d’Art: Campaign
  10. Piccolo Supper Soirée
  11. Mace Pepper Spray


Press

 


Miscellaneous


    



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8. Olipop: Cheeky Campaign


As newer soda brands encroached on Olipop’s market share, I led art direction from a daring campaign to recapture public attention. i wanted to subvert expectations by contrasting Olipop’s soft, wholesome image with playful innuendo. I conceptualized a series of visuals and taglines that danced on the edge of propriety, all while maintaining Olipop’s signature pastel palette. I produced imagery that was both striking and subtly suggestive. The result? A campaign that turned heads, sparked conversations, and put Olipop firmly back on the map. Photography by me!