Bella Archer
Senior Art Director
NYC / Paris

About
bellaarcher9@gmail.com
+1 650 762 4014

Out East in Suede
Brunch
Creative, 360 Campaign
May 2026

To support the opening of Brunch's first Hamptons flagship in Amagansett Square, I led the creative vision for the Summer Suede campaign, positioning the brand as a year-round fixture in Hamptons life rather than a seasonal NYC import. 

The campaign follows four young New Yorkers on a Hamptons weekend getaway, the waterproof suede mules moving with them from street to beach: product demonstration that also sells an aspirational lifestyle. It ran as on-site OOH at the flagship and across digital and social. 

The entire Summer Suede collection, boat mules, loafers, and suede pieces, sold out within a day of launch, with coverage in WWD, Marie Claire, and Who What Wear. (Credits under images)


Client: Brunch
Creative Direction: Bella Archer
Photographer: Shana Trajanoska
Photo Assist: Ji Lin
DP: Andrew Skalak
Stylist: Marley Cohen
Style Assist:  Alexis Ventura
Producer: Alana Powell
PA: Justin Lao
BTS: Spencer Sisselman
Graphic Designer: Adam Delisi
Talent: Maximus Rogers, Noah Tumtorao, 
Audrey Billingsley, Gemma Perez