Senior Art Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
Valentine’s Edit
Parke and Brunch
Creative Direction
February 2026
Client: Brunch
Creative Direction: Bella Archer
Photographer: Madison Lane
Producer: Leila Saad
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Social Coordinator: Sam Hircir
Talent: Alessandra Vo, Victoria Lim
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I led creative for the Brunch x Parke collaboration, working closely with Parke's team to understand their audience and tap into their viral, girly, trend-forward following.
The campaign follows two girls on a Galentine's morning, no boyfriends, just friends, with a younger, more playful tone than Brunch's usual work to meet Parke's audience where they are.
It ran across digital and social on both brands' channels. The collection sold out within minutes of launch and drove thousands of new followers within hours, success that led to the collection now being carried at Urban Outfitters.