Valentine’s Edit
Parke and Brunch
Creative Direction
February 2025
Shaped the full creative vision for the Valentine’s Edit for Parke and Brunch.
I led campaign conception, pitching, to casting and location to on-set direction to final retouching. The campaign in sell-out of product within actually two minutes. Images featured in Urban Outfitters. (Credits under images)
Client: Brunch
Creative Direction: Bella Archer
Photographer: Madison Lane
Producer: Leila Saad
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Social Coordinator: Sam Hircir
Talent: Alessandra Vo, Victoria Lim