Bella Archer
Senior Art Director
New York City 

About
bellaarcher9@gmail.com
+1 650 762 4014

Valentine’s Edit
Parke and Brunch
Creative Direction
February 2026

I led creative for the Brunch x Parke collaboration, working closely with Parke's team to understand their audience and tap into their viral, girly, trend-forward following. 

The campaign follows two girls on a Galentine's morning, no boyfriends, just friends, with a younger, more playful tone than Brunch's usual work to meet Parke's audience where they are. 

It ran across digital and social on both brands' channels. The collection sold out within minutes of launch and drove thousands of new followers within hours, success that led to the collection now being carried at Urban Outfitters. (Credits under images)


Client: Brunch
Creative Direction: Bella Archer
Photographer:  Madison Lane
Producer: Leila Saad
Stylist: Marley Cohen
Style Assist: Alexis Ventura 
Social Coordinator: Sam Hircir
Talent: Alessandra Vo, Victoria Lim