Spring Mule
Brunch
Creative Direction
April 2025
Shaped the full creative vision for the Spring Mule for Brunch, a footwear brand in NYC started by Madhappy founders.
I led campaign conception, pitching, to casting and location to on-set direction to final retouching. The campaign in immediate sell-out of product during drop and was featured in an OOH in SoHo on West Broadway. (Credits under images)
Client: Brunch
Creative: Bella Archer
Photographer: Shana Trajanoska
Photo Assist: Ji Lin
DP: Day El-Watter
Editor: Andrew Skalak
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Producer: Cami Miles
Graphic Designer: Adam Delisi
Talent: Sydney Stabreit, Jillian Foisie, Sophia Shay.