Bella Archer
Senior Art Director
NYC / Paris

About
bellaarcher9@gmail.com
+1 650 762 4014

Setting Sail
Brunch
Creative, 360
May 2025

I led creative for the launch of Brunch's first true boat shoe, built around grippy, functional soles and shot on an actual boat to lean into a classic East Coast sailing aesthetic. 

The campaign follows a guy and a girl on the water, marking the first time Brunch built a campaign around a single, visually spectacular moment rather than a quieter lifestyle scene.  

The product sold out following launch, and the response confirmed a real insight: our customers respond to spectacle, not just product. That learning led directly to a follow-up event staged on a dock in the Hamptons, bringing the campaign's visual world into a live experience.





Client: Brunch
Creative Direction: Bella Archer
Photographer:  McGuire McManus
DP: Kira Daley
Editor: Day El-Wattar
Stylist: Marley Cohen
Style Assist: Alexis Ventura 
Producer: Annika Greenig 
Social Coordinator: Cami Miles
Talent: Tejas Jhaveri, Jada Reese Tejas Javeri, Jada Reese