Summer Suede
Brunch
Creative Direction
May 2025
Shaped the full creative vision for Summer Suede for Brunch, a footwear brand in NYC started by Madhappy founders.
I led campaign conception, pitching, to casting and location to on-set direction to final retouching. The campaign in immediate sell-out of product during drop. Featured on OOH in SoHo. (Credits under images)
Client: Brunch
Creative Direction: Bella Archer
Photographer: McGuire McManus
DP: Kira Daley
Editor: Day El-Wattar
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Producer: Annika Greenig
Social Coordinator: Cami Miles
Talent: Tejas Jhaveri, Jada Reese
Tejas Javer