Senior Art Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
NYFW, Tarpley FW24
Tarpley
Image Direction / Lookbook Design / Runway
August 2024
Photographer: Sophia Perrass
Brand Creative Direction: Tarpley Jones
Art Direction: Bella Archer
Stylist: Josh Benoja
PR: Reese Bollin
PA: Chance Macarthur
Lookbook Design: Bella Archer
Fabrication: Object Fabrication
(Back to Index)
I led art direction, graphic direction, and set design for Tarpley, designer Tarpley Jones' label, at NYFW. I worked closely with him to understand his process and translate his gorpcore-meets-ethereal point of view into a physical environment: a set built with sharp ridges that gave way to fluid undulations, with lighting that carried the same tension between rugged and soft.
I rendered and fabricated the full runway stage and set, and led art direction and design on the lookbook, which carried that same lightweight, edgy feel through to print.
The show and lookbook was covered by Hypebeast and WWD.