Yankees Collection
MLB, Brunch
Creative Direction
March 2026
Client: Brunch, MLB
Creative: Bella Archer
Photographer: Lily Merrell
Photo Assist: Emma Jay
DP: Gianni Tullio
Editor: Cooper Campisi
Stylist: Thehya Rivette
Producer: Cassidy Campbell
Graphic Designer: Adam Delisi
Talent: Chad Cole, Ruby Snowber, Lily N.
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Shaped the full creative vision for Brunch's Yankees Collection, from initial pitch to MLB through final campaign execution.
I led campaign conception, pitching, to casting and location to on-set direction to final retouching. Images featured in OOH in Yankee Stadium and on all Yankees social channels.