Senior Art Director
New York City
About
bellaarcher9@gmail.com
+1 650 762 4014
bellaarcher9@gmail.com
+1 650 762 4014
Sept 2024 - Present
Footwear and apparel brand by Joshua Sitt (Madhappy founder).
￫ Joined as the founding creative, partnering with founders to establishing the brand's first visual identity, typography, and art direction, increasing sales by 220% and social engagement by 300%.
￫ Directed 45+ 360 campaigns on set with freelance creatives across image, video, motion, OOH, to retouching and layout design, pacing one campaign a week while managing multiple projects at once.
￫ Designed assets across all channels including homepage, email, lookbooks, packaging, and marketing collateral, maintaining brand consistency across every touchpoint
￫ Executed full creative development for brand collaborations with NY Yankees, Sanrio, Ritz Paris, and HBO, translating high-level direction into cohesive creative across digital, social, OOH, and print.
Associate Art Director, Experience Center
May 2022 — Sept 2024
Boutique design agency acquired by PwC.
￫ Concepted and pitched moodboards, ideas, and 360 campaign work for global luxury / lifestyle clients across digital, social, print and experiential touchpoints, winning 10+ pitches
￫ Led full campaign development and execution, with on-set art direction across 5+ projects, collaborating with photographers, directors, and creative partners from brief through post production.
Jr. Art Director, Struct Club
Jan 2020 — Apr 2021
Female-founded fitness apparel company.
￫ Built the brand’s foundational visual system, spanning art direction, logo design, & typography.
￫ Solely led visual direction, from on-set direction to campaigns to casting to drive sales by 200%.
Los Angeles, California
B.S. Industrial Design
Fontainebleau des Ecoles D’Arts
Paris, France
Design Resident
+1 650 762 4014
bellaarcher9@gmail.com
@bellaarcher___
New York City
Adobe Creative Suite
After Effects
Sketchup
Solidworks
Figma
Keynote
Microsoft Suite
CLIENTS
Ritz Paris
Sanrio
MLB, Yankees and Dodgers
Djerf Avenue
Parke
HBO
Peanuts
NYFW CLIENTS
Tarpley
5000 Labs
Pipenco Lorena