is a multimedia designer &
art director with experience
in spatial, industrial,
&
digital spheres.
Three Dimensional
- Eris: Pepper Spray
- Sawyer: Dining Chair
- Dauphinette: Retail Design
- The Theater Company: Set Design
- Tight Knit: Gallery Design
Two Dimensional
- Diamond Insurance
- ElectraGrid
- Speakeasy
- Piccolo Menus
- Exhibit Posters
Miscellaneous
Email
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(B. 2000)
Bella is a multi-media designer, illustrator, and researcher based in New York City. She is active in the spheres of digital, spatial, and industrial design.
For freelance work, please reach out.
Work Experience
PwC Experience Center
Senior Designer
Aug 2022 - Present
Art directs and leads team of designers for web/mobile, logo, ad campaigns, branding, copywriting and spatial designs for Fortune 500 companies. Creates customized workshops & designed corresponding physical spaces for clients. Leads pitches and storytelling to CEOs to acquire new projects.
Mace Brand
Contract Industrial Designer
Jul 2024 - Present
Developed a more sleek, ergonomic, and accurate pepper spray for Mace brand. Conducted user testing, prototyped, and am working with manufacturers and R&D to complete it.
The Theater Company
Lead Set & Spatial Designer
Aug 2023 - Present
Built and led creative direction for a sustainable, reusable theater set for the company’s bimonthly live performances.
Speakeasy
Co-Founder & Creative Director
Aug 2020 - Aug 2021
Developed product strategy, roadmap, and feature prioritization for a speech therapy app. Acted as creative director to a team of designers by leading marketing campaign, UI, branding, and design assets. Crafted pitch and presented to investors.
Struct Club
Brand Design & Art Director Intern
Mar - July 2020
Led art direction for logo, design assets, and UI. Advanced UX/UI initiatives through market research, interviews, wireframing and prototyping. Developed newsletter, website, and app.
Education
University of Southern California
B.S. Industrial & Product Design,
B.S. Business Administration
Aug 2018 - Jun 2022
Graduated with 3.75, Magna Cum Laude.
Awards
Ecoles d'Art Americaines de Fontainebleau
Merit Residency Recipient
Jul 2024
Awarded merit scholarship at historical architecture, set design & fine arts residency at Chateau de Fontainebleau.
Digital
Solidworks, Fusion 360, Figma, Adobe Creative Suite, R
Technical
Carpentry, Sculpture, Illustration
UI Certification
Online bootcamp via Memorisely, 2024.
Solidworks Certification
Solidworks exam via USC, 2022.