Suede Mule
Brunch
Creative Direction
September 2025
Shaped the full creative vision for the Suede Mule for Brunch, a footwear brand in NYC started by Madhappy founders.
I led campaign conception, pitching, to casting and location to on-set direction to final retouching. The campaign in sell-out of product within an hour of drop and was featured in an OOH in SoHo on West Broadway. (Credits under images)
Creative Direction: Bella Archer
Photographer: McGuire McManus
DP: Day El-Wattar
Editor: Andrew Skalak
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Producer: Annika Greenig
Social Coordinator: Cami Miles
Talent: Cash Gray, Caroline Bristow