010 / 013
Waffle House, Eggo x Brunch
Led the creative for the Eggo × Brunch collaboration, building a full-scale set in SoHo from my 3D renderings, produced with a production designer. Directed the campaign shoot within the space, launched the pop-up in NYC, and extended the campaign through wheatpasted visuals across the city.
Client: Eggo, Brunch
Creative Direction: Bella Archer
Photographer: Anthony Cosme
DP: Manas Sinha
Stylist: Marley Cohen
Style Assist: Alexis Ventura
Production Designer: Ilana Portney
Talent: Kayo Martin, Hilary Baldwin, Andrew Rogers