1. Diamond Insurance
An insurance company sought to modernize their outdated branding and website to appeal to customers age 26-40.
Branding: Logo & Name Conceptualization
The final name chosen was Diamond Insurance. It's identity is characterized by feelings of modernity, trustworthiness, friendliness, and innovation.
Website: User Research
After conducting extensive market research on demographic between age 26-40, four personas were produced to guide the building process.
Outcomes
Improved CX through Personalization: Personalized content on the dashboard enhanced customer experience and streamlined navigation.
Decreased Search Times: Presenting complex information in a clear, segmented way decreased time searching for functionalities & allowed users to digest information more thoroughly.
Increased Brand Recognition: Cohesion between site & branding increased brand awareness in customers.