2. ElectraGrid
A complete experience redesign of ElectraGrid’s payment extension request process. Previous one caused friction due to unclear navigation, lack of visual feedback, and inconsistent designs.
User Research
After user research & surveys, three user personas arose to guide the next steps.
Website: User Research
After conducting extensive market research on demographic between age 26-40, four personas were produced to guide the building process.
Outcomes
Improved Usability: The redesign payment extension feature, there was significant improvement in usability, allowing users to have easier navigation and faster task completion times.
Reduced Late Payments: By providing a user-friendly and convenient payment experience, the electric company can reduce the number of late payments.
Improved Customer Engagement: A seamless payment experience on a mobile app can serve as an engagement tool for the electric company.