Bella is a senior designer, art director, and really zesty human based in New York City. She is active in the spheres of art direction, graphic, spatial, and industrial design.
She likes working a lot, so she freelances on top of her day job. Reach out for inquiries.
Work Experience
PwC Experience Center
Senior Designer & Art Director
Jun 2022 - Present
Art directs and leads team of designers for web/mobile, logo, ad campaigns, branding, copywriting and spatial designs for Fortune 500 companies. Coordinates budget, location scout, scripts for shoots. Leads pitches and storytelling to CEOs to acquire new projects.
Mace Brand
Contract Industrial Designer
Jul 2024 - Present
Developed a more sleek, ergonomic, and accurate pepper spray for Mace brand. Conducted user testing, prototyped, and am working with manufacturers and R&D to complete it.
PwC Experience Center
Design Intern
May 2021 - Aug 2021
Art directs and leads team of designers for web/mobile, logo, ad campaigns, branding, copywriting and spatial designs for Fortune 500 companies. Coordinates budget, location scout, scripts for shoots. Leads pitches and storytelling to CEOs to acquire new projects.
Struct Club
Brand Designer & Jr. Art Director
Jan 2020 - May 2021
Led art direction for logo, design assets, campaigns and photoshoots for women’s fitness brand. Coordinated all pre and post production efforts, including casting, location scout, moodboarding, concepting, and budgeting. Advanced UX/UI initiatives through market research, interviews, wireframing and prototyping. Developed newsletter, website, and app. (Paused during summer months for different internship).
Speakeasy
Co-Founder & Creative Director
Jan 2019 - Aug 2021
Co-founded app to democratize speech therapy, pitched to investors and got $20k in investing. Acted as creative director to a team of designers by leading marketing campaign, UI, branding, and design assets. Led shoots and campaigns, doing location scout, budgeting, casting, and all pre and post production efforts.
Education
University of Southern California
B.S. Industrial & Product Design,
B.S. Business Administration
2018 - 2022
Graduated with 3.75, Magna Cum Laude.
Awards
Ecoles d'Art Americaines de Fontainebleau
Merit Residency Recipient
Jul 2024
Awarded merit scholarship at historical architecture & fine arts residency at Chateau de Fontainebleau.
Digital
Figma, Adobe Creative Suite, Microsoft Office, Sketch, Keynote, Fusion 360, SketchUp, Capture One, Google Suite, Asana
Artistic
Carpentry, Sculpture, Illustration
Figma Certification
Online bootcamp via Memorisely, 2024.
Solidworks Certification
Solidworks exam via USC, 2022.