Bella Archer 

is a senior designer, 
art director, and a really 
zesty human. 






Work

  1. Bandits x Asics: Campaign
  2. Tarpley: Lookbook, Campaign
  3. 5000: Lookbook, Runway
  4. Dauphinette: Ads + Storefront
  5. The Met: Exhibit Assets
  6. Smile 2: Launch Campaign
  7. Lucija Sila Kejar: Launch Lookbook
  8. Olipop: Cheeky Campaign
  9. Les Écoles d’Art: Campaign
  10. Piccolo Supper Soirée
  11. Mace Pepper Spray


Press

 


Miscellaneous


    



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6. Paramount: Smile 2 Launch Campaign


Led creative for Paramount Pictures' Smile 2 launch campaign pivot through spatial and immersive guerrilla marketing. Spearheaded creative vision across opening night experiences, environmental design, merchandise, and key art. I teamed up with Craft Alan to direct a cross-functional team of designers, editors, and lighting designers to make a cohesive horror atmosphere that amplified the film's psychological terror elements. Successfully transformed a failing campaign into one that made Smile 2 the number one opener at the box office!









Smile 2 opening night at Paramount Studios.